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Introduction To Purpose Stories

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Get to the heart of purpose, differentiating it from function and strategy, and explore some very different philanthropic purposes. Consider why a shift in purpose is at the heart of systems change.

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'Make your work to be in keeping with your purpose.'
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Leonardo da Vinci, Italian Renaissance Polymath

At its best, what can philanthropy do that other sectors cannot? What different functions could foundations, especially community foundations, play? Hear from podcast guests as they make a case for experimentalism, civic action, democracy, transitional justice, and more.

"Throughout the past century, the concept of organizational purpose has been subject to dichotomous meanings and interpretations, pendulating back and forth depending on its Zeitgeist. On the one hand, the meaning of organizational purpose has been seen as instrumental, objective, functional, and outward focused and synonymously used with words such as end, aim, goal, or objective. On the other hand, its meaning has also been spiritual, telic, subjective, moral, ideal, emotional, and inward focused."

Ramon van Ingen et al.

Writing in Harvard Business Review, Valerie Keller defines purpose as “an aspirational reason for being which inspires and provides a call to action for an organization and its partners and stakeholders and provides benefit to local and global society.”

In Origin Stories, we explore the genesis of Western-style philanthropy, rooting its reason for being in a particular social and economic context -- that of agricultural surpluses in what is modern day Iraq.

In Money Stories, we look at the structure that history has handed down to us, and how that shapes purpose. We ask: what does the form institutional philanthropy has taken tell us about its function -- as a mechanism for redistributing wealth, for blunting the impact of wealth inequality, for blending altruism with self-interest, and/or for some other purposes?

In Purpose Stories we examine some of those other purposes, asking what it might look like to repurpose philanthropy towards alternative means & ends.

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    To explore the 'why,' 'what,' and 'for what' of repurposing
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    To make the link between purpose and the moral sphere
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    To consider how well the structure of philanthropy suits different purposes and get examples of how foundations have tweaked structure to close the gap
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    To prompt discussion around what sort of purposes are appropriate for different kinds of philanthropy
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    To understand how purpose is communicated
Cover illustration of Purpose Stories Podcast

Purpose Stories Podcast

Listen

Understand what purpose is and what it is not, and how it can be transmitted.

What is Purpose?

Differentiate purpose from strategy and understand its power in organizations to imbue every structure, process, role, and communication with greater meaning. Consider questions of purpose as applied to the modern philanthropic sector. Read it here.

Purpose & Narrative: Peas in a Pod

Understand how to communicate purpose so that it can be lived and understood in context, through narrative! Learn from examples of how philanthropic narratives shape a sense of possibility and a new scope of action. Read it here.

What does the average community foundation have to say about purpose? Is it enough to determine what they stand for? And what are some other ways that philanthropic foundations have re-purposed themselves.

Putting Purpose into Words

Study what makes for a purpose statement you can hang your hat on: compare the statements of purpose from several Canadian Community Foundations and grow your own sense of discernment about what makes purpose more or less powerful. Read it here.

Other Purposes

Get inspired by leaders pursuing bold philanthropic purposes that repurpose the inherited content of philanthropy for modern contexts. Read it here.

How do questions of purpose play out at the level of an institution or an individual organization? Let's have a look at two very different examples.

How Visa Became a 'Chaordic' Organization

Hear from the influential founder of Visa about why every organization needs a moral purpose, and how that purpose unifies, galvanizes, and enlivens any collective endeavour. Read it here.

Unpacking neutrality at the Public Library

Delve into the controversial question of whether an organization can or should ever be neutral. Let's learn from the lively debate on neutrality over at the public library. Read it here.

At its best, what can philanthropy do that other sectors cannot? What different functions could foundations play? Hear from guests as they make a case for experimentalism, civic action, mutuality, transitional justice, and more.

In the Purpose Stories podcast, you'll hear from:

PurposePhil worked with a team of emerging artists to interpret abstract concepts in each episode, producing cover art and a complementary piece.

Kyla Yin James's head shot

Kyla Yin James (they/she) - Cover art

Kyla Yin James is an illustrator and designer whose work is inspired by mythology, the unconscious, subcultures, sociopolitical systems, and their mixed heritage. They love exploring their connection to intergenerational experiences. Kyla’s work is filled with symbolism that creates surreal and speculative scenes questioning the status quo. Through their work, they explore the ways they approach the different thought worlds they grew up in. Kyla describes their practice as thinking and feeling out loud, sorting through the symbols and ideas they’ve encountered.

 vase with water and smoke or vapour swirling around it

In this episode, I was drawn to how resources can be repurposed and thought about differently. Scott Burnham mentioned how water in Lima was repurposed to help residents, which struck me as profound symbolism - water is a fundamental need, a part of our bodies, and a resource.

When we consult different ways of looking at what wealth is, and how to share it, the notions of what we define as wealth begin to shift. The vase, which is usually perceived as a solid object, transforms into liquid, then steam, then travels back into the vase to begin its cycle anew.In this episode, I was drawn to how resources can be repurposed and thought about differently.Scott Burnham mentioned how water in Lima was repurposed to help residents, which struck me as profound symbolism - water is a fundamental need, a part of our bodies, and a resource. When we consult different ways of looking at what wealth is, and how to share it, the notions of what we define as wealth begin to shift. The vase, which is usually perceived as a solid object, transforms into liquid, then steam, then travels back into the vase to begin its cycle anew.

Randall Bear Barnetson's head shot

Randall Bear Barnetson (he/him)- Complementary Art

Randall Bear Barnetson is a multidisciplinary Northwest Coast Indigenous artist. Bear is from the village of Nadleh Whut’en, the Dakelh nation, and of the Duntem’yoo Bear clan. Bear’s artistic practice interprets matters such as mental health and wellbeing, identity, spirituality, and culture through the framework of Northwest Coast Indigenous art forms. Bear’s art and traditional storytelling has aided in reconciliation and decolonization efforts with settler organizations in discussing Indigenous culture and heritage. Bear is currently enrolled in a Bachelor of Arts in Visual Arts at Emily Carr University of Art and Design. Bear has completed the Foundation Program thus far.

Painting of two red fish in harmony amongst blue background

While listening to the latest podcast I was moved by one of the speakers. The speaker mentioned that wealth looks different to his Indigenous community. It sparked a question for me, what would decolonizing wealth look like in my home community?

My home community is Nadleh Whut’en which translates to “the place where the salmon return”. Since time immemorial wealth and health for my community has looked like salmon. Every summer my people fish day and night to get enough food for the community. Once every member has enough salmon to last the winter, then we stop fishing. The wealth and health is seen from a community level, not an individual level. This is so ingrained in our culture that it is impossible for me to imagine someone from my community not sharing their catch. This is why I decided to depict two salmons to represent both health and wealth, and community and reciprocity.

Resources

1

Ingen, Ramon van, Pascale Peters, Melanie De Ruiter, and Henry Robben. 2021. “Exploring the Meaning of Organizational Purpose at a New Dawn: The Development of a Conceptual Model through Expert Interviews.” Frontiers in Psychology 12 (May). https://doi.org/10.3389/fpsyg.2021.675543.

2

Keller, Valerie. 2015. Review of THE BUSINESS CASE for PURPOSE. Massachusetts: Harvard Business School Publishing. https://assets.ey.com/content/dam/ey-sites/ey-com/en_gl/topics/digital/ey-the-business-case-for-purpose.pdf.

What to read next

What is Purpose?

Differentiate purpose from strategy and understand its power in organizations to imbue every structure, process, role, and communication with greater meaning.

Purpose & Narrative: Peas in a Pod

Understand how to communicate purpose so that it can be lived and understood in context, through narrative!

Unpacking Neutrality at the Public Library

Delve into the controversial question of whether an organization can or should ever be neutral. Let's learn from the lively debate over at the public library.

See all themes