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Introduction To Narrative Stories

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PurposePhil is a systems change approach to reimagining philanthropy. Here we talk about why story and narrative are at the heart of deep change.
Illustration of a group of faces chatting amongst a night sky backdrop with a quote overlayed "I am story. You are story. The universe is story." - Harold Johnson

Philanthropy is a set of stories: stories about wealth; stories about generosity; stories about need; stories about risk; stories about impact. Some stories are well known, and so often repeated, they present as fact. Other stories are rarely shared. This theme prepares us to attentively listen to and respectfully engage with lots of different stories, including those which are unfamiliar or at odds with what we hold to be true. Stories, especially the unknown and concealed ones, can help us to grapple with the complex social reality that philanthropy operates within and shapes.

Three-hundred years after European Enlightenment, Western institutions are still enamoured with reason, order, and control. We isolate problems. We analyze data. We calculate risk. We manage uncertainty. We treat nature as a machine to fix, stressing questions of ‘how’ while often sidestepping questions of ‘why.'

"Over the last 40 or 50 years we’ve taken an engineering focus on society and an engineering metaphor. We’ve actually compounded order with excessive outcome based measurement. If you actually look at the history of the last 40 or 50 years, everything has to have a target; everything has to have a defined outcome and it has to be a number."

Dave Snowden, creator of the Cynefin Framework and leader in complexity thinking

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    To recognize we work within a realm of complexity
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    To see stories as the unit of analysis and intervention
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    To hone our capacity to listen with curiosity and engage in dialogue
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    To hold space for tension and disagreement as productive
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    To reflect on our own responses to uncertainty
White line drawing of a nested Russian doll

Communities are like Russian dolls in that they are nested.
A green double helix has roots on one end, a moose peaking out from behind, musical notes in one twists, and whimsical planetary elements surrounding, against a pink brick textured background

Narrative Stories Podcast

Listen to the full podcast here

What does it mean to think of philanthropy as a system? Or a challenge to the logic of capitalism? Let's try on some different perspectives and thought experiments to open up the space for inquiry.

Read Philanthropy is a System

When we understand philanthropy as a system, we can use systems thinking to sense philanthropy's potential for social impact, as well as how it might be part of conditions that hold wicked social and environmental problems in place. But first, what is a system, anyway? Read it here.

Read Philanthropy is a Complex System

The nature of the sticky social and environmental problems that philanthropy seeks to address is messy and complex. Philanthropy is itself, a complex system: on shaped by human values, beliefs, relationships, and power dynamics. Read it here.

Read Story & Narrative are a Lever for Systems Change

Learn about different kinds of narratives and stories that operate at both local and broader, cultural levels. Understand their power in conveying ideas about causation, possibility, beliefs and values, which can be used consciously and intentionally to drive change. Read it here.

Read Navigating Complexity

Grapple with the challenge of influencing a system which interacts with countless different environments in flux. Appreciate how experimentation, emergence, and creativity can serve better than subject expertise and rationality. Read it here.

See what it looks like when foundations changes the story they are telling to the world about the work to be done and their own role in furthering it. Observe how narrative is a vehicle for purpose, values, and logics.

Read Case Study: From Technological Innovation to "The Democratic Urge"

Consider what happens when a foundation has a paradigm shift in its understanding of what improves quality of life: from technical and scientific innovation to social and political processes. Read it here.

Read Case Study: Healing work before systems change

Follow Kellogg Foundation as they expand their theory of change to explicitly recognize colonialialism and racism as legacies that need to be acknowledged and understood before systems can change.

Read Case Study: From Ecological to equity frame

Appreciate how a new narrative can shift what a foundation sees as the work to be done, including who and how it funds, and the role the foundation itself plays in the system of philanthropy.

Welcome to PurposePhil: a systems change approach to reimagining philanthropy. Four leaders explain why purpose and story are at the heart of deep change.

In the Narative Stories podcast, you'll hear from:

Valentina Branada's head shot

Valentina Branada

Valentina Branada is PurposePhil's Lead Designer. She is passionate about advancing equity and justice. She uses a design approach to provoke, open new dialogues, craft alternatives, and make visible power and tensions within systems. From research to prototyping, she believes in listening first and co-creating with the people that will be impacted by the process and initiatives. Born and raised in Chile, her background includes industrial design, brand strategies, organizational culture and innovation, and a Transdisciplinary Design MFA from Parsons.

A green double helix has roots on one end, a moose peaking out from behind, musical notes in one twists, and whimsical planetary elements surrounding, against a pink brick textured background

Stories are part of our DNA, enmeshed in culture, influencing the meaning and interpretations of new experiences and information.

Resources

1

Johnson, Harold R. "17. It’s All Only a Story" In Firewater: How Alcohol Is Killing My People (and Yours), 96-106. Regina: University of Regina Press, 2016. https://doi.org/10.1515/9780889774384-021

2

Snowden, Dave.“Complexity, Citizen Engagement in a Post-Social Media Time | David Snowden | TEDxUniversityofNicosia.” n.d. Www.youtube.com. https://youtu.be/JkJDyPh9phc.

What to read next

Philanthropy is a System

We can use systems thinking to sense philanthropy's potential for social impact, as well as how it might be part of conditions that hold wicked social and environmental problems in place.

Philanthropy is a Complex System

Philanthropy is a complex system, shaped by human values, beliefs, relationships, and power dynamics. Get a handle on what makes a system complex.

Navigating Complexity

Grapple with the challenge of influencing a complex system. Appreciate how experimentation, emergence, and creativity can serve better than subject expertise and rationality.

Narrative & Story as a Levers for Systems Change

Understand the power of story & narrative in conveying ideas about causation, possibility, beliefs, and values -- which can be used intentionally to drive change.

Learning in Complex Systems

Understand what it means to be working in the realm of complexity. Learn about collaborative inquiry, a process that can help us build alternative perspectives on systems that we are part of.

From Technological Innovation to "the Democratic Urge"

From technological innovation to how citizens and political systems can work together to drive change: Learn from Kettering Foundation's big narrative pivot.

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